14 Jan Ice cream alchemy…
We are proud to have been selected to partner with Dubai based brand ‘Ice Cream Lab’ to introduce a new store to the UK. The concept is based around creating fresh, unique ice creams using liquid nitrogen to fast freeze your selected mix in a matter of seconds and created in their own specifically designed machines which provide a sense of theatre as the process takes place. This mix of ingredients and the technolgy/chemistry set feel is where the brand derives it’s identitiy and we’re really excited to see this first site on the high street…watch this space!